Angie
65
New Braunfels, TX
Married, grown kids
Retired
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To find a place to go to regularly each week to buy local in season produce that’s fresh and healthy.
She can’t go to farmers markets due to her schedule, and has difficulty with technology to find other local produce.
As a busy retired woman, I just want an easy way to shop for local produce so I can pick it up in my own time.
User Story
Goals
Frustrations
“I am not very good with technology and would like to get fresh produce without searching so hard.”
Mia
29
Mexico City, NM
Married 2 kids
SAHM
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Goals
She wants to nourish her children with organic locally grown. produce and meat without antibiotics or pesticides.
She can’t always tell if the produce is actually locally grown even at farmers markets.
As a mother, I just want better transparency about which food is local and fresh so I can feed my family nutritious meals.
Frustrations
"The ultra processed and modified foods just don’t have the same nutrition anymore. I just want my kids to grow up happy and healthy.”
Ben
40
Nashville, TN
Single
Farmer
To find other ways to sell his local good other than limiting to weekend farmers markets.
He has a website but no one seems to know that his farm exists and sells a variety of goods.
As a busy farmer, I just want people to be able to find and purchase my products without spending time or money on marketing so I can focus on providing quality local products.
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User Story
Goals
Frustrations
“Nothing is better than home grown.”
User Story
Personas