A brand and website redesign for a local Austin Natural Holistic Functional Medicine Practitioner.
Doctor Pia
1 Month
November 2024
Role: Web Designer and Builder
Program: Showit
To create a professional website for Doctor Pia to help new interested people convert to real clients.
The Goal
Doctor Pia's old site was out of date, text heavy, and wasn't readable enough. She needed an updated professional looking site for new potential clients, to give her more credibility with an updated brand and web redeisgn.
The Problem
The Previous Website
Pain Points
Doctoc Pia's previous website was very text heavy, with little images to break up the text wall. It felt like an overwhelming amount to read and my frist order of business was to break up that text.
Readability
We wanted to update the color palette, while keeping the blues and greens Doctor Pia related to healing.
Color Palette
Many photos were taken on a phone and were poor resolution that wasn't quite what we wanted for a professional website. We wanted to update all those photos to good quality photos.
Poor Resolution
Information Architecture
Beginning the Design Process
HOME
CONTACT
ABOUT
PROCESS
COURSE
BLOG
HOME
CALL TO ACTION
POSTS
BLOG
FAQ
TESTIMONIALS
PROCESS
CALL TO ACTION
FUNCTIONAL MEDICINE
ABOUT
CALL TO ACTION
STORY
TEDDY BEAR DRIVE
FIRST VISIT
COMING SOON
CONTACT CARD
CALL TO ACTION
CALL TO ACTION
CATEGORIES
CALL TO ACTION
Visual Identity
Paragraph Font
Roboto
Baskerville
Libre
Main Font
Secondary Font
Raleway
#87a7ac
#e4edee
#eae6d8
#43484d
#c8a3ac
Inspiration
Color Palette
Typography
Using SHOWIT, a drag and drop website builder tool, I redesigned and built Doctor Pia's new website. SHOWIT made it super easy to build the websiteand it felt like I was working in Figma or Adobe Suite with it's simple intuitive features. I was able to easily integrate her forms and email as well as her old blog.
After Redesign
Before Redesign
Making Necessary Changes
Using SHOWIT- A Website Builder Tool
Pages
01
02
In the future, I would make sure the contract includes the amount of pages included in the price to ensure we are on the same page about how much work is included.
The Growing List
The amount of pages needed to design wasn't agreed upon in the contract and the list of pages needed to complete the project grew as time went on. In total, I ended up creating 9 pages, which is more than I originally thought we would need.
With future projects, I want to make sure to emphasize a time frame with flexibility for completion. Varying timelines depend on the speed on response. Or alternatively, if they have a deadline, evaluate what is reasonable within the given time frame.
Timeline
I projected that the project would take 2-3 weeks to the client, but realistically it took us about a month between the back and forth between the client and I.
03
Remembering there is time needed on the back end of things is important for deadlines. So factoring in if someone has a blog as well as the time needed to move over the domain name is important for future projects.
Blog Integration and Domain Name
Integrating a blog was a new experience for me and it took several days to move over, and I did not include this into my timeline. Moving over the domain name also takes time on the back end to move and secure.
Learning Opportunities
The Process
